January 6, 2021
As sustainable packaging witnesses a substantial increase in demand from personal care product manufacturers, researchers at Technavio report that there will be a continued rise in demand for miniaturized packaging for various products, such as shampoo and conditioners, with portable, on-the-go functionality.
Kayla Villena, senior beauty analyst at Euromonitor International, in her report on Beauty and Personal Care Packaging in the U.S., says, “Innovation in beauty and personal care packaging will continue to be focused on development in sustainable packaging, with manufacturers expected to invest more in materials that are both recyclable and convenient, such as PET and HDPE rigid plastic.”
For instance, Villena cites L’Oréal’s launch of SPICE (Sustainable Packaging Initiative for Cosmetics), in partnership with sustainability consultants, Quantis. She says, “The initiative already boasts members such as Estée Lauder, Coty and Avon, and other leading players are likely to join the push for environmental consciousness and sustainability-focused development in packaging.”
Beauty brands have kicked into high gear to implement innovative, sustainable packaging, emphasizes Knoll’s Cohen. He explains, “This has included using new sustainable materials, for example our Knoll Ecoform pulp as mono-material packing or as an alternative to thermoformed vacuum forms.” This year, says Cohen, Jo Malone made a significant step by moving multiple sets into this recyclable, biodegradable and compostable material.
Knoll also recently launched KnollLuxe Premium Board Platforms, which Cohen says is a newly developed recyclable and sustainable packaging solution. It features all finished edges and luxurious cavities to hold a product.
“The prestigious platforms can be seamlessly wrapped for decoration, with the most upscale appearance,” says Cohen. “We are thrilled that some of the leading global brands are moving away from plastic and EVA foam platforms into this recyclable and sustainable material next year.”
At HCT Group, Langdon describes the supplier’s just-launched newest innovation, Crimpless Tube Technology. These patent-pending tubes reinvent the typical sealing process by constructing a second header directly onto the opposing end. A capped seal replaces the traditional crimped end, which can be hidden inside, for a clean and unified look, or outside as a visible end cap that can be removable for refilling with product, or utilizing a second applicator. “We kept the flexibility of a traditional tube, but made it more functional,” says Langdon.
Roberts Beauty’s new Eco-Flow Brush combines the product and package in one convenient tool—and it’s refillable. “The convenience of a kabuki brush meets the delicate feel of an artistry brush in this new proprietary package,” says Corso. Powder stashes discreetly in the brush handle, an anti-splay sleeve protects bristles and an on/off feature keeps the package clean.